Social Distancing Collection - Integrated Campaign

A global pandemic has entered the game! Amidst the social distancing, shelter-in-place, and non-essential businesses closing up shop, the future of eCommerce was meek. Little did the Chivery know that I had a special design in my back pocket and a relevant campaign branding idea to keep the audience engaged in a time of corona.

The year is 2020 and let’s be honest, it’s been a dumpster fire of one. The Dumpster Fire 2020 design is theCHIVE’s viral hit of the year and has sold upwards of 15,000 units. This tee, accompanied by a handful of other social distancing themed designs, rounded out a relevant collection and helped keep the campaign launch interesting. Not to mention, the video-chat style campaign branding, had customers asking to share the zoom link for digital happy hours!