From Hawkins to the Upside Down: Netflix Stranger Things x RSVLTS Integrated Campaign

A campaign built on bold visuals, eerie lighting, and ‘80s vibes. Perfect for the fans who know their way around the upside down...

RSVLTS opened the gate to Hawkins with a fully immersive concept we developed in collaboration with Netflix’s licensing team. Our two-day production brought the Stranger Things world to life through practical builds and atmospheric lighting that pulled fans straight into the story.

Day 1 transported us into the Upside Down with handmade vines, textured rock builds, a licensed backdrop, black mylar flooring, and heavy smoke glowing under deep red light. Day 2 flipped the tone with Hawkins High lockers dressed in ‘80s props, including cassette players, baseball bats, bicycles, school desks, and subtle fan easter eggs like Will’s missing poster, Hellfire sketches, overdue library slips, and handwritten Dungeons and Dragons character sheets.

The creative direction pulled from retro trading cards, illustrated movie posters, and VHS era textures. Even the email rollout mimicked the Netflix interface, giving fans the feeling of choosing their next episode. The result was a punchy, atmospheric campaign that blended nostalgia, tension, and fandom into one seamless Stranger Things experience.

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Role

Creative Direction
Producer

Agency

The RSVLTS

Brand

Netflix
Stranger Things

Lead Gen Teaser Video

Campaign Launch Video

Pre-Production

RSVLTS Netflix Stranger Things Production Deck 010.png

Lead Generation

Metrics:
• 1 Week Cycle
• 50k Page Views
• 20% Submit Rate

Assets:
• Image Ads
• Collection Page & Capture
• Confirmation Email

Netflix - Stranger Things - Series 1 - Lead Gen - Image Ad-1x1 A.jpg

Netflix - Stranger Things - Series 1 - Lead Gen - Image Ad-1x1 B.jpg

Netflix - Stranger Things - Series 1 - Lead Gen - Image Ad-1x1 C.jpg

Launch Creative

Metrics:
• 65% Open Rate
• 2% Click Through Rate
• 1000’s of Unique Orders

Additional Notes: Over half of the inventory sold out with the first 24hrs. A handful of products sold out, including the limited editions. Current and constant restocks of select designs are still going strong!

Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
• Homepage Banners