MissTravel + Life is Beautiful Festival - Brand Activation

The leading online dating site for those with a passion for travel. MissTravel matches members around the world who are seeking travel companions… so why not set up shop at Downtown Las Vegas’ 3-Day Music Festival, Life is Beautiful, and connect new sign-ups IRL?

Partnering up with Life is Beautiful, allowed for the MissTravel brand activation to be located in one of the music venues' most trafficked areas. The activation consisted of a digital photo-booth accompanied by tropical backdrop and props, swag, promotional materials, and brand ambassadors who would assist in social scavenger hunts for each day of the festival.

The scavenger hunt ran the span of the festival and prizes were awarded to the first people to complete them each night. There was great engagement between new and current users of the site and we were able to secure nearly 1,000 new signups from the MT/LIB landing page.