Kevin Smith Coin Launch - Integrated Campaign

This is theCHIVE’s officially licensed collaboration with filmmaker, actor, comedian, comic book writer, ultimate collector, and Silent Bob himself… Kevin Smith! The Chive Rare Coins minted gold, silver, and bronze collectible coins were created in hopes of bringing together both theCHIVE’s audience and Kevin Smith’s fandom. With this unprecedented collaboration, the team and I devised a cross-platform, time-released, integrated campaign to promote the sale of these coins and commemorate the magnitude that is Kevin Smith. With the success of each strategically built and timed marketing asset, the Kevin Smith coins completely sold out within days.