Conjuring the Unforgettable: Harry Potter x RSVLTS Integrated Campaign

Acceptance of new additions to a wizarding wardrobe begins with a sit down with the sorting hat. As the chosen one, I led the creative team on a wondrous journey through a Hogwarts-like library, unveiling an assortment of shirts that would elevate any wizard or witch's ensemble, and capture the spirit of a soaring hippogriff above the Black Lake under a full moon.

Discover fashion fused with fantasy with the Harry Potter x RSVLTS collection. Blurring the line between reality and the Wizarding World, these shirts are portals to a realm of owls, broomsticks, leaky cauldrons, and woven magic. Embrace your inner wizard or witch, and embark on an extraordinary adventure where style meets fantasy.

Shop the full collection here.

Role

Creative Direction

Agency

The RSVLTS

Brand

Warner Bros.
Wizarding World
Harry Potter

 


On-Location Photography - Library

On-Location Photography - [Butter] Beer Hall


Launch Creative

Metrics:
• 67% Open Rate
• 2.5% Click Rate
• 0.6% Placed Order Rate

Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
Homepage Banners
• Image & Video Ads


Team

Creative Direction / Design
David Resto

Creative Team
Josh Campbell
Geovanny de la Cruz
Eutalia De la Paz

Photography
Taylor Habeeb

Videography
Zeke Gase

Copywriter
Will Presti

Director of Ad Strategy
Iulian Cernatinschi

Social Media
Katie Mahoney

Models
Ryan Thompson
Sarah Perez
Jasper Yao
Jeff Moore
BJ Gruber