Beyond the Mobile Suit: Gundam x RSVLTS Marketing Debut

Prepare for an epic battle, as RSVLTS unveils its collaboration with the legendary Gundam! As the helmsman of this project, I embarked on a daring mission to fuse the power of the mechs with the fashion realm, transcending timelines and captivating the hearts of Gundam enthusiasts.

Projecting Gundam-inspired, action-packed animations upon the ultra-violet blue backdrop, our concept pitches a fresh take for the RSVLTS audience, immersing them in a nostalgic embrace of their favorite anime. Our model strikes a pose that surpasses the scale of any Mobile Suit, projecting a presence larger than life itself. And with fast cuts reminiscent of the iconic show's opening sequence, our epic video teaser sets the stage for an adventure of galactic proportions.

Shop the full collection here.

Role

Creative Direction

Agency

The RSVLTS

Brand

SOTSU • SUNRISE
Gundam Mobile Suit
Gundam Wing
Gundam Wing: Endless Waltz

 


Studio Photography


Launch Creative

Metrics:
• 67% Open Rate
• 2% Click Through Rate
• 0.5% Conversion Rate

Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
Homepage Banners
• Image & Video Ads

Editorial feature on Gundam’s official site.


Team

Creative Direction
David Resto

Design
Eutalia De la Paz

Creative Team
Josh Campbell
Geovanny de la Cruz

Photography
Taylor Habeeb

Videography
Zeke Gase

Copywriter
Will Presti

Director of Ad Strategy
Iulian Cernatinschi

Social Media
Katie Mahoney

Model
Ryan Thompson