Rolling the Dice: Dungeons & Dragons x RSVLTS Integrated Campaign

In the realm of fashion, where dragons soar and adventurers roam, RSVLTS has answered the call to create a collection that weaves the tapestry of Dungeons & Dragons into every stitch. As a proud leader of the creative marketing team, I present to you a concept that combines the power of heavy metal with the magic of this legendary roleplaying game.

From the inked scrolls of high-school sketchbooks to the blazing emblems of rock band concert posters, this concept and designs resonate with the nostalgic hearts of warriors and mystics alike. Each garment bears the mark of a d20, that fateful dice that determines the destiny of heroes and villains. Brace yourself for a surge of emotion as you immerse yourself in the fantastical realm of D&D through our collection.

Shop the full collection here.

Role

Creative Direction
Design

Agency

The RSVLTS

Brand

Hasbro
Wizards of the Coast
Dungeons & Dragons

 


Studio Photography


Lead Generation

Metrics:
1 Week Cycle
20k Page Views
• 10% Submit Rate

Assets:
Image Ads
• Collection Page & Capture
• Confirmation Email


Launch Creative

Metrics:
• 67% Open Rate
• 3.5% Click Through Rate
• 0.75% Conversion
3 Sellouts within first 24hrs

Assets:
• Teaser & Launch Email
• Teaser & Launch Social Feed/Story
• Launch Video (Above)
Homepage Banners


Team

Creative Direction / Design
David Resto

Creative Team
Josh Campbell
Eutalia De la Paz
Geovanny de la Cruz

Photography
Taylor Habeeb

Videography
Zeke Gase

Copywriter
Will Presti

Ad Strategy
Iulian Cernatinschi

Social Media
Katie Mahoney