DATING BRANDS
It's safe to say that everyone has some experience in this realm. Handling online dating brands was an eye-opening and extremely humbling endeavor. The process mounted trends and voiced its own opinion on the modern way of dating. From being single to being in an open-relationship, niche dating was on the rise, and at the tip of everyone's tongue. It shed new light on alternative lifestyles that are becoming more and more mainstream than its vanilla-dating predecessor.
Below are projects that I've had roles designing, art directing, producing, and shooting, while leading a team of creatives from concept to execution.
(click logo to jump to brand)
SA delivers a new way for relationships to form and grow. A place for Sugar Babies and Sugar Daddies, or Mommas, to both find what they are looking for. Where beautiful, successful people fuel mutually beneficial relationships.
Sugar Baby Summit & Party 2017 - London
From day to night, the Sugar Baby Summit educates members of SA on how to get the most out of their dating experience. The SA Party follows the event and gives attractive and generous members a chance to mix and mingle.
Roles: Art Direction, Creative Strategy, Production Planning, Photography, and Design
Sugar Baby Summit & Party 2016 - Los Angeles
Roles: Art Direction, Creative Strategy, Production Planning, Photography, and Design
Sugar Baby of the Year 2017
Hosted by the world’s largest Sugar Daddy dating site, the annual competition will determine the face of a sugary-sweet subculture. In addition to being crowned ‘Sugar Baby of the Year’, finalists are vying for a $10,000 cash prize and the cover of the year's Sugar Baby Calendar.
Roles: Art Direction, Creative Strategy, Production Planning, BTS Photography, and Design
Sugar Baby of the Year 2016
Roles: Art Direction, Creative Strategy, Production Planning, BTS Videography, and Design
Sugar Baby University (2015, 2016, & 2017)
SA is an alternative to student loan debt. College and university students can find wealthy benefactors to help pay for tuition and other related costs when pursuing an education.
Roles: Art Direction, Creative Strategy, Production Planning, BTS Photography, and Design
Sugar Dating Stock Photography
Roles: Art Direction, Creative Strategy, Production Planning, Photo Editing
Infographics
Roles: Art Direction & Design
The leading online dating site for those with a passion for travel. MT matches members around the world who are seeking travel companions. The thrill of exploring exotic destinations and immersing oneself in new cultures could only be better with someone by your side to share in the experience. Whether you’re a frequent flyer or first-time traveler, MT will locate your perfect match.
Brand Activation - Life is Beautiful Music Festival 2016
Partnered with the Life Is Beautiful 3-Day Music Festival in downtown Las Vegas. MT's brand activation was located in one of music venues high-traffic areas. The booth consisted of a digital photobooth, swag, promotional materials, tropical backdrop, and a handful of brand ambassadors promoting the brand and social scavenger hunt. The hunt ran the span of the festival and prizes were awarded for the first people to complete them each night. There was great engagement with new & current users of the site and was able track new signups through the MT/LIB portal.
Roles: Art Direction, Creative Strategy, Production Planning, Photography, Design, Setup & Teardown
Printed Flyer
Hotpoint Photobooth Start Screen
Retractable Banner
Scavenger Hunt - Day 1
Scavenger Hunt - Day 2
Scavenger Hunt - Day 3
Love at First Flight - Web Series
Love at First Flight is a web series by travel dating site, MissTravel. The show follows two singles as they embark on a destination first date. Instead of dinner and a movie, MissTravel connects travel enthusiasts for romantic getaways in destinations such as Cabo San Lucas, Costa Rica and Las Vegas. Will these singles miss their connection, or will they find Love at First Flight? Watch to find out!
Roles: Art Direction, Design, and Post-Production
Cabo San Lucas with Gabbie
Hawaii with George Janko
Costa Rica with Will Piques
Vancouver with J.Cyrus
This online dating shortcut makes dating simple and more rewarding for everyone. Their dating system levels the playing field and allows men and women to use incentive to get a first date with anyone. All it takes is a little generosity, instead of wasting time messaging, like on other dating websites. WYP is straight to the point and uses their unique system, which increases chances with potential dates and can turn any response into a “yes."
#ItsOnWade - Valentine's Day Promo
A Valentine's Day promotional campaign that involved the WhatsYourPrice CEO, Brandon Wade, buying users a date and picking up the tab!
Roles: Art Direction, Creative Strategy, Production Planning, Design, and Post-Production
Tutorial Videos
Roles: Art Direction, Design, and Post-Production
Attractive Members Tutorial
Generous Members Tutorial
Google Adwords & Marketing Campaigns
Roles: Art Direction & Design
Infographics
Roles: Art Direction & Design
OM offers a safe and stigma-free environment that brings the ease and flexibility of online dating to the currently under-served world of open and alternative relationships.
#AcceptLove Campaign
What is love? It’s a feeling you can’t control. It’s being happy just to be around a person. But, what if that person is more than one? In this series we meet everyday people in very different relationships. Can you #AcceptLove?
Roles: Art Direction, Creative Strategy, Production Planning, Design, and Post-Production
#AcceptLove
#AcceptLove - Polytriad
#AcceptLove - PolyFamily
Promotional Launch Campaign
Roles: Art Direction, Creative Strategy, Production Planning, Design, and Post-Production
OpenMinded Glossary Graphics
Roles: Art Direction & Design
