SOCIAL CONTENT & DESIGN

A brand's social presence follows closely to its first impression. Spawning from the voice, which connects to its followers, encompassed by strategically, yet subtly, branded content that's flexible enough to be relevant. Below are some projects that I'be developed for various brands through the years.

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The Tools: Adobe Photoshop, Illustrator, After Effects, Premiere, and Hootsuite.


Reflex Media Inc.

When I joined the company, they were in desperate need of a social life. With a passionate team of creatives, I lead the charge of obtaining all aspects of social for the agency, brainstormed and created content, planned out quarterly social calendars, and ended up launching in March of 2017.

The content was created in-house with design, lo-fi productions, and the use of volunteers from around the office. It was great to nurture the company's culture with a bit of fun to break from the monotony of daily tasks. Since the start, I was able able to grow the following organically and keep in touch with any of the contracted talent and crew by posting a handful of behind-the-scene shots while one set.

Roles: Art Direction, Creative Strategy, Production Planning, Design, Photography, Copywriting, and Social Strategy

Sugar in the White House (BTS)

Sugar in the White House (BTS)

10 Year Anniversary of the iPhone

St. Patrick's Day Gold Coin

Office Moving Day


SeekingArrangement

Seeking Arrangement is the leading Sugar Daddy dating site where over 10 million members fuel mutually beneficial relationships on their terms.

Roles: Art Direction, Creative Strategy, Production Planning, Design, Photography, Copywriting, and Social Strategy

Sugar Daddy Go!

Sugar in the White House

Independence Day


Let's Talk Sugar

A website and community that covers all things relating to Sugar Babies and Sugar Dating.

Roles: Art Direction and Design

The Handbag Hierarchy (Web Series)

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MissTravel

#1 site for connecting travel-seeking singles. Frequent travelers will enjoy the ability to search, find, and meet adventure-loving singles. Their goal is to match all travel lovers who wish to share the sites of the world with someone special.

Roles: Art Direction, Creative Strategy, Production Planning, Design, Photography, Copywriting, and Social Strategy

App Launch Promo

Mile High Mixers - Margarita

Travel Essentials - The Beach


WhatsYourPrice

What’s your price makes dating simple and more rewarding for everyone. Their dating system allows men and women to use incentive to get a first date with anyone.

Roles: Art Direction, Creative Strategy, Production Planning, Design, Photography, Copywriting, and Social Strategy

Online Dating IRL


OpenMinded

Created to be a safe and stigma-free environment that brings the ease and flexibility of online dating to the currently underserved world of open relationships.

Roles: Art Direction, Creative Strategy, Design, Copywriting, and Social Strategy

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GetTested.com

A straight-to-consumer testing option that allows individuals to screen themselves on their own schedules and in the privacy of their own homes.

Created in partnership with a CLIA certified and CAP accredited laboratory, GetTested.com ensures rapid but accurate results delivered to consumers’ fingertips through a HIPAA compliant portal.

Roles: Art Direction, Creative Strategy, Production Planning, Design, Photography, Copywriting, and Social Strategy

Launch Promo

How-To: Urine Collection

Halloween Promo


The Cupcake Girls

Provides support to those involved in the sex industry, as well as, those affected by domestic sex trafficking, through resources, case management, and aftercare.

Roles: Art Direction, Graphic Design, and Photography

Valentine's Day Candy Heart Services (Detail)

Valentine's Day Candy Heart Services (Detail)


Code2College via Ad2 Austin

C2C is an organization that hopes to dramatically increase the number of girls, underrepresented students of color and low-income students who enter STEM undergraduate programs and careers, by offering multi-year, career prep and college access programs that leverages local technical talent to teach coding and web development skills (on a volunteer basis) to traditionally underrepresented students in order to push them to and through college, and into STEM career.

I was given the opportunity to donate my time and cover their events in hopes of revamping their marketing and social media strategies for the Ad2 public service committee.

Roles: Design and Photography

Overload Volunteer Competition


Handsome Boy Overland Club

HBOC hit a 2,500 milestone of followers, so we decided to do a vinyl sticker giveaway for them in appreciation of supporting our off-road antics.

There were a handful of designs on the table, so we went along and had them produced for distribution. The intention was to randomly give a couple of each design away to the followers that reposted and tagged their friends for the design of their choice.

The giveaway was successful with hundreds of reposts and even more tags. The winners ended up posting/tagging their stickers which we've shared in the HBOC instagram feed.

Roles: Art Direction, Design, Photography, Copywriting, and Strategy


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